Why Rides Episode 1: The NorCal Coast

Episode 1 of the Why Rides series has Derek riding a 157 mile loop through Northern California. The route had him starting Healdsburg, riding up through Sonoma wine country, down Highway 1, and back over the mountains. Why Rides are exactly what I want to do on a bike, but as a husband, father of 3, and business owner, I don’t get opportunities to “go ride my bike all day” very frequently. When I do, I trust that my body is ready from consistent training on and off the bike.

DHVERTCHALLENGE - Everesting on a MTB

Derek of Dialed Health took his bike for a bit of ride in the Santa Cruz Mountains. A 119 mile 29,044’ vertical feet ride to be exact. This film follows Derek around while he climbs the vertical height of Everest and descends on a black diamond descent. A true feat for all to be inspired by!

Epic Real Estate

Flying in on a helicopter to list a house is probably the coolest entrance you can make. Check out what other toys we brought out for this one!

Surf Trip

Looking for a great way to spend a sunny day in Santa Cruz? Look no further than a trip up the coast with Chef Anthony and the Hitchfire team! We recently had the pleasure of taking a trip with Chef Anthony, the owner of the famous Reef Dog Deli in Capitola, and it was an experience to remember.

First Look

Hailey + Kevin’s first look during their wedding in 2020.

Drive

Personal project wake surfing on Folsom Lake.